Finecast is usually around $15 per model, which isn't too bad for the hero/lord they represent.
But I will say this... Games & Stuff is a wonderful establishment run by wonderful people who gladly hand us the entire upper floor of their building to play in without a single word of asking us to buy stuff or hand them money. That is why, honestly, I'll be purchasing all of my supplies from G&S. Granted, getting 25% off the Battalions to start an army is a great way to do it, but all my future paints, basing supplies, and choice boxed units to expand my army will be purchased from G&S. I feel they've earned my patronship.